I’m passionate about creating engaging digital experiences across various platforms. With expertise in UI/UX design, web development, visual design, and digital marketing, I love bringing creative and functional solutions to life. My goal is to design intuitive and stunning interfaces for any device or software, while implementing smart marketing strategies to boost growth and user engagement.
“Design is not just what it looks like and feels like. Design is how it works”
– Steve Jobs
I’m Yousif Korkis, a detail-oriented UX/UI Designer and Marketing Coordinator with over 2 years of professional experience at Google/YouTube and Sunvera Group. I hold a degree in Psychology with a focus on Human-Computer Interaction from Wayne State University, and a UX Research & Design certificate from the University of Michigan. At YouTube’s Trust & Safety, I’ve led teams in quality assurance, policy development, and UX product design. I excel at stakeholder communication, data analysis, and driving strategic research to guide product direction.
In my current role as Marketing Coordinator at Sunvera Group, I strategize and implement marketing initiatives, manage projects with vendors, oversee communication channels, enhance web presence through SEO and content development, and coordinate events. My diverse skill set includes UX design & research, data analysis & SEO optimization, digital development & marketing, project & communication management, and cross-functional collaboration. I’m passionate about the intersection of psychology, UX design, and technology, and love applying this passion to create impactful and engaging user experiences.
Demonstrated Huntington Bank's commitment to personalized and proactive customer service by assisting a customer with an umbrella during a rainstorm, embodying the 'Umbrella Moment' initiative.
Celebrating Chinese New Year as a founding member of the Culture Club, fostering diversity and inclusion at YouTube/Google Trust & Safety.
Research Lab Instructor
Wayne State University - Detroit, MI
Managed lab sessions, analyzed surveys, created advertisements, and conducted data analysis using SPSS, SQL, Python, and Qualtrics. Designed and executed usability tests, concept tests, group discussions, and user research sessions.
Relationship Banker
Huntington National Bank - Wixom, MI
Created meaningful relationships, collaborated with colleagues and vendors to lead impactful banking projects. Analyzed business needs, streamlined processes through Salesforce, and communicated effectively in English and Cantonese to meet clients' needs with customized solutions.
Quality Analyst
Google/YouTube - Ann Arbor, MI
Led two teams of Policy Specialists in quality assurance and policy development for YouTube's Trust & Safety. Facilitated stakeholder communication, spearheaded product development projects, served as UX Tools Counsel POC, used data analysis to enhance processes, and initiated strategic research to guide product direction.
Marketing Coordinator
Sunvera Group - Bingham Farms, MI
Strategize and implement marketing initiatives, manage projects with vendors, and oversee communication channels. Enhance web presence through SEO and content development. Optimize digital marketing performance by analyzing metrics and recommending solutions. Coordinate events and integrate UX principles into marketing strategies.
Presented at the Rodney Clark Memorial Poster Day for Undergraduate Research
Bachelor of Arts, Honors Psychology
Wayne State University
Major in Honors Psychology with specialization in Human-Computer Interaction. GPA: 3.8/4.0. Awarded Psychology Distinguished Achievement Scholarship and Outstanding Service to the Department as President of PASS & Psi Chi.
UX Research & Design Certificate
University of Michigan
Completed professional certificate with 3.83 GPA, gaining skills in UX design, research and prototype development.
I am dedicated to creating exceptional digital experiences through my skills in user-centered design, web development, visual design, and strategic marketing. My expertise enables me to deliver solutions that are not only visually appealing but also highly functional and performance-driven.
Throughout my career, I’ve focused on leveraging design and technology to support business goals and enhance user interactions. I am committed to collaborating with cross-functional teams to drive digital success and help organizations build a strong online presence.
Designing intuitive, engaging, and user-centered experiences through in-depth research, meticulous wireframing, high-fidelity prototyping, and comprehensive usability testing.
Enhancing online visibility, driving organic traffic, and improving search engine rankings through strategic SEO and comprehensive marketing efforts.
Crafting compelling and visually appealing content for digital and print media, ensuring brand consistency and engaging the target audience effectively.
Building responsive, accessible, and user-friendly websites using HTML and CSS, ensuring optimal performance and cross-device compatibility.
Utilize Canva to create visually engaging digital content, including social media graphics and marketing materials.
Employ Adobe Photoshop for advanced graphic design and image editing to enhance visual projects.
Use Figma for designing, wireframing, and prototyping user interfaces and user experiences.
Develop and maintain responsive and visually appealing websites using HTML and CSS, ensuring accessibility and optimal user experience.
Manage and optimize business presence and engagement on Google using Google Business Profile.
Analyze website traffic and user behavior using Google Analytics to inform strategic design and marketing decisions.
Use Python for data analysis and automation tasks to streamline processes and gain insights.
Conduct surveys and user research using Qualtrics to gather valuable insights and feedback.
Conduct thorough market and user research to inform design and marketing strategies, leveraging data and user insights to ensure relevance and effectiveness.
Collaborate with cross-functional teams to create high-quality, user-centered designs and develop responsive, accessible websites using HTML and CSS.
Ensure cohesive and high-quality visual designs, maintaining brand consistency across digital and print media, including graphics for social media, emails, and videos.
Implement comprehensive marketing strategies, optimizing SEO, analyzing website traffic, and developing content strategies to drive organic growth and engagement.
Oversee and manage projects from concept to completion, ensuring timely delivery and alignment with business objectives. Coordinate with vendors and internal teams to execute special projects, events, and campaigns effectively.
I am a skilled web designer and digital marketer focused on creating impactful digital experiences. My expertise includes visual design, strategic marketing, and UI/UX design. I blend creativity with technology to deliver visually appealing and functional solutions.
I excel in gathering detailed requirements and understanding client needs to ensure project goals are met effectively. My approach involves close collaboration with stakeholders to define clear objectives and deliver tailored solutions.
I conduct thorough market and user research to inform design and marketing strategies. By leveraging data and user insights, I ensure that the solutions developed are both relevant and effective in addressing user needs and business goals.
My design process is structured and continuous, involving stages of ideation, wireframing, prototyping, and usability testing. This approach allows for ongoing improvement and refinement, ensuring that the final product is user-centered and meets high standards of functionality and aesthetics.
Explore my diverse range of projects, showcasing skills in web development, UX design, branding, digital marketing, SEO, and content creation. Each project highlights my expertise and commitment to delivering high-quality work.
"Yousif Korkis, a sincere congratulations on receiving this Spot Bonus to reward you for your performance above meeting expectations (per your MY’21 Perf rating) in your role as a Wolverine team [Content Moderator/QA].
Please note this is separate & additional to the 15% bonus payment you're eligible for as part of your Content Moderator Fixed Term Contract.
A sincere thank you for all your support, efforts & collaboration as together we laid the foundations for the Wolverine team!”
“Fact-Based Labeling: I took on the FBL project in Q3 from another PEM. From then, Yousif provided consistent assistance and was able to act with a high level of independence. He co-led two training sessions with me and he helped me identify mistakes and areas for improvement in my questionnaire.
Quality: I collaborated on quality with Yousif from mid-Q2 to present. I have been impressed with his understanding of GV policies. I value his opinion and I was happy with the level of support he was able to provide during BCP 2.0.”
“Yousif has always gone above and beyond to gather everyone's data for Perf and give us valuable feedback before Perf season begins! He patiently teaches us how to use the dashboard, double checks our metrics, and tells us how to best increase our score on a consistent basis. He has many of us to keep track of but always stays on top of things and attends to each of us individually on a detailed and in depth basis when going through errors for each cycle. Overall, Yousif has been an amazing asset to the team and we couldn't have finished Perf so quickly & confidently without him!.”
“Yousif has always welcomed change and positively contributed to challenges or opportunities presented by the vertical. His ability to navigate across priorities has stood apart. A few specific examples that I would like to call out are :-
a) Wolverine T2.5 - Yousif seamlessly worked on the reviews and was amongst the 3 wolverines to pilot the T2.5 effort. His policy expertise helped us ensure high alignment for the reviews completed by him.
b) Quality Workflow & Deep dive - Yousif has been assisting GV PEM's with regular inputs on GA for Wolverines exhibiting great exposure & knowledge to GV policies.”
I’m interested in exploring new opportunities and contributing my skills to dynamic teams. Whether it’s collaboration, seeking advice, or simply connecting, I’d love to hear from you.
Email: YousifKorkis@live.com
